Premium tequila born out of love.
Padre Azul is an award-winning 100% blue agave super premium tequila, known for its vanilla and caramel flavors and its unparalleled smooth finish. The story behind Padre Azul is actually a real love story. In fact, this exceptionally smooth tequila wouldn’t exist without a no less exceptional love story between a Mexican woman and an Austrian man. Austrian inspired, mexican crafted, it all started with a classic boy-meets-girl story: HP Eder, a young man from the Austrian Alps, falls in love with Adriana Alvarez Maxemin, a beautiful young woman from Jalisco, Mexico, who he met at the university in Heidelberg, Germany. Both soon realize that what they have is more than just a student romance, and they decide to build a life together. This marked the beginning of an exciting time for both of them: a time full of culture shocks and long-distance flights, but also full of new encounters, true friendship and great inspirations. When Eder finally met Adriana’s family in Mexico, his future father-in-law brought out a bottle of tequila as part of a longstanding initiation ritual. For Eder, tasting real Mexican tequila was like a revelation, as until then he only associated the spirit with sliced lemon and headaches.The magic of Mexico immediately captivated Eder. He was fascinated by the country’s culture and traditions, by the openness of the Mexican people, their pure love of life and, above all, by the importance they place on personal relations. No matter what the appointment calendar says, in Mexico there is always time for friends and family. There was another part of Mexican culture that particularly sparked Eder’s interest, not the least because of the initiation ritual that he went through when asking for Adriana’s hand in marriage: the status of agave spirits and, above all, of tequila. The Austrian inherited a passion for distillation from his father, who is known for the production of high-quality Vogelbeerschnaps, a traditional Austrian spirit made out of rowan berries, which he produces based on a recipe that has been passed down for five generations. For Eder, tasting real Mexican tequila was like a revelation, as until then he only associated the spirit with sliced lemon and headaches. It goes without saying that he was especially curious about the ancient art of tequila production. Eder enthusiastically soaked up all the information he could find about tequila, still baffled by the fact that he had never tasted something similar back home in Europe. After introducing his discovery to his friends at home, Eder, Adriana and a handful of his similarly captivated friends made a decision: they would bring this amazing spirit to Europe, and with it a glimpse into the Mexican way of life. Again, it was Eder’s Mexican father-in-law who played a decisive role. He encouraged the friends to create their own premium tequila brand. And that’s how Padre Azul was born. Their success proved them right: Padre Azul was launched in 2016, and the friends soon received extremely positive feedback from all sides. Already in the first year on the market, the super premium tequila won several awards. What started as a love story led to something rather unexpected: the creation of Padre tequila, probably the smoothest tequila on earth.
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