The original Seagram's franchise began when Joseph E. Seagrams became the sole owner of a distillery in Waterloo in 1883. The company became known as Joseph E. Seagram & Sons. Seagram’s is an American gin that reigns supreme in that market. The Seagram’s story started in Canada in 1883, but in the 1930s it set up business in the USA, where it has been producing its gin ever since. Crafted from a masterful balance of botanicals, the gin is distilled at low temperatures to preserve its aromatic essence. Part of Pernod Ricard since 2001, Seagram’s was the first gin to introduce a range blended with flavored liqueurs. By 2000, Pernod Ricard, the world’s second-largest spirits-selling company, took over most of the Seagram’s business. Their mission: Reinvigorate the gin’s following as a premium brand for forward-thinking generations of new customers. Today, Seagram’s Gin is still produced in the United States and continues to dominate its category as America’s leading gin brand.
Since the very beginning, we’ve proudly made our gins in America. Our flagship Extra Dry Gin is a masterful balance of botanicals, among which are juniper berries, sweet and bitter orange, coriander, and angelica. Inspired by the success of our award-winning Extra Dry, Seagram’s Gin became the first gin brand to innovate using flavored liqueurs combined with it. Our Twisted Gins lineup features lime, pineapple, peach, apple, redberry, melon, and grape flavors, which have also earned top awards in the gin category.
On every quality-made product, we display our core values of Integrity, Craftsmanship and Tradition, instilled by entrepreneur and brand founder Samuel Bronfman. Our heritage of premium quality and smooth flavor distinguish Seagram’s Gin from others. We think you can agree that our lineup makes Seagram’s Gin an essential for those whose personal satisfaction is exemplified by unique expression — just as Mr. Sam intended.
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