"The best tequila in the world".
Tequila has been around for generations, but it wasn't until Patrón launched in 1989 that the world was introduced to ultra-premium tequila. Patrón (Spanish for "the good boss") was the brainchild of two entrepreneurs, John Paul DeJoria and Martin Crowley, whose love of tequila and desire to create the best tequila in the world led them to the Highlands of Jal
