The Mumm family, whose lineage boasts barons and knights, can be traced back to the 12th century. In 1761, Peter Arnold Mumm started a wine production and distribution business in Cologne. Thanks to the good relations between France and Germany at the beginning of the 19th century, P.A. Mumm’s three sons, Jacobus, Gottlieb and Phillip, were able to establish a champagne house in Rheims, the coronation city of French kings. They recognised the sales potential of this wine, much-prized by Europe’s royal families. It was in 1827 that the champagne House was formally established in Rheims. To ensure its champagnes were of the highest quality, the House of G.H. Mumm quickly decided on an unusual supply strategy – buying grapes directly from growers in the best areas, rather than buying grape juice or must. This enabled G.H. Mumm to control the quality of its grapes, in line with the House policy of demanding "only the best" or "everything available from the best crus". The other advantage of these direct links with growers was that they allowed the House of G.H. Mumm to oversee one of the most vital stages in the making of champagne: pressing the grapes. In 1852, Georges Hermann de Mumm, son of one of the founders, took control of the champagne House, renaming it to G.H. Mumm & Co. His first move was to build brand new cellars and facilities better suited to the needs of the champagne trade of the time. An open-minded advocate of greater social freedom, he devised a bonus system and an accident and injury allowance to help male and female employees with over five years’ service in the industry, supporting them according to their age or infirmity. In 1875 the Mumm champagne was awarded a red ribbon of the Legion of Honour, due to which the champagne itself was named Condon Rouge (the Red Ribbon). On 16 November 1876, Georges Hermann Mumm registered the “Cordon Rouge” name with legal authorities in Rheims, a name now synonymous with the House’s reputation for excellence. Starting from 2000 Mumm is the official sponsor of Formula-1. With nearly eight million bottles sold worldwide each year, G.H Mumm today ranks as one of the largest champagne producers in the world. Exports account for around 60% of the company’s sales. G.H. Mumm champagne is found in more than 100 countries around the world and is a leading brand in Europe, especially in France and Italy. Buy G. H. MUMM Champagne at VINO&VINO - official distributor of Pernod Ricard's brands in Armenia - and enjoy free delivery in Yerevan.
