Cuba has become known as the "Isle of Rum", due to a combination of world-famous sugar cane (first introduced by Christopher Columbus in 1493), a favourable Caribbean climate, fertile soil, and the unique know-how of Cuban "Maestro Roneros" (master rum-makers). Sailors, pirates and locals liked to use this exceptional sugarcane to make fermented nectar, the "tafia" (an early type of rum). The quality of spirits improved significantly in the 1800s with the introduction of copper stills and the first attempts at ageing. Pedro Diago, known now as the father of Cuban rum, can be thanked for this. He had the idea of storing the "aguardientes", or eaux-de-vie, in pots and burying them in the ground. The second half of the 19th century saw the production of a lighter and more refined rum, known as "Ron Superior". This was developed on the instructions of the Spanish Crown, which wanted more delicate rum that could "satisfy the court and the elite of the Empire". El Ron Superior is the father of today's Cuban rum: light, smooth, delicate, crisp and exceptional - straight or in cocktails. History of Havana Club started in 1878, when the founder of Havana Club, Jose Arechabala opened the La Vizcaya beverage factory on the shores of Cuba, in Cardenas. The name of the rum produced there was chosen to capture Cuba's rum making heritage and the unique atmosphere of its capital, Havana. Today... Today Havana Club, the leading Cuban rum in Cuba and in the world, continues to embody the heritage and supremacy of the Cuban rum-making tradition. Grown in this fertile land and unique climate, sugarcane is paired with the passion of its Maestros Roneros to create Havana Club, one of the finest rums in the world. Thanks to the unique know how of its Maestros Roneros, Havana Club has kept alive the art of distilling, ageing and blending premium rums, from white to dark aged rums. Havana Club is closely entwined with the Cuban culture, and Cubans are very proud of what has become a true national icon. They consider it as one of the best Cuban ambassadors worldwide. Buy Havana Club online at VINO&VINO - official distribution of Pernod Ricard's portfolio brands in Armenia and enjoy free delivery in Yerevan.
